If you have any questions about data privacy or would like to exercise your rights as a data subject, please send us an email or contact the relevant data privacy officer within our enterprise directly at [email protected]
1. Your right as a data subject
You can exercise the following rights at any time using the contact details provided:
• access to information about your personal data stored with us and how it is processed,
• rectification of inaccurate personal data,
• erasure of your personal data stored by us,
• restriction of data processing, provided that we are not yet allowed to delete your data due to legal obligations,
• data portability and
• objection to the processing of your data by us, if you can provide grounds for this resulting from a particular situation (e.g. a possible risk to health).
2. Purpose of data processing by the data controller and third parties
• you have explicitly consented thereto,
• processing is required for contractual relations with you,
• processing is required for the enforcement, exercise or defense of a legal claim,
• processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in the non-transfer of your data.
3. Collection of general information when visiting our website
When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes the type of web browser, the operating system used, the domain name of your Internet service provider, date and time of access, name and URL of the retrieved file, the end device used and similar. This is exclusively information which does not allow any conclusions to be drawn about your person. Furthermore, the IP address of the requesting Internet-enabled device is collected.
This information is technically necessary in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet. It is processed, in particular, for the following purposes:
• ensuring trouble-free connection of the website
• ensuring trouble-free use of our website
• evaluating system security and stability
The processing of your personal data is based on our legitimate interest from the aforementioned purposes for data collection. We do not use your data to draw conclusions about you personally. The recipients of the data are only the data controller and, if applicable, the order processor.
Anonymous information of this kind may be statistically evaluated by us in order to optimize our website and the technology upon which it is based.
The data is stored for a period of up to 7 days before being deleted automatically.
Like many other websites, we use so-called cookies. Cookies are small text files that are transferred from a website server to your hard drive. This automatically provides us with certain data, e.g. IP address, browser used, operating system and your connection to the Internet.
Cookies cannot be used to start programs or to transmit viruses to a computer. Based on the information contained in cookies, we can facilitate website navigation for you and ensure the correct display of our website.
5. Use of Google Analytics
The purposes of data processing are to evaluate the use of the website and to compile reports on activities on the website. Other related services will then be provided based on the use of the website and the Internet. Processing is based on this legitimate interest of the website operator.
You can prevent the gathering of data (including your IP address) generated by the cookie and related use of this website being sent to and processed by Google by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
6. Use of Google Maps
Detailed instructions for managing your own data in connection with Google products can be found here https://www.dataliberation.org/.
7. Use of Google AdWords
Our website uses Google Conversion Tracking. If you have clicked on an advert delivered by Google to access our website, a cookie is placed on your computer by Google AdWords. If a user clicks on an advert of Google, the cookie for Conversion Tracking will be placed. These cookies expire within 30 days and do not contain information that can identify the user personally. If this cookie has not yet expired when the user visits certain web pages of our website, Google and we will be able to tell that the user clicked on the advert and was transferred to this web page. Each Google AdWords customer has a different cookie. It is, therefore, impossible for Google AdWords customers to track cookies via the websites. We use the information collected by the conversion cookie to provide aggregate conversion statistics to AdWords customers who have opted-in to Conversion Tracking. Customers learn about the total number of users who have clicked on their advert and were forwarded to a conversion tracking tag page. However, the collected information does not enable us to identify a user personally.
8. Use of Google Dynamic Remarketing
We use the features of Google Dynamic Remarketing with the cross-device features of Google AdWords.
This feature allows us to link the advertising audiences created with Google Dynamic Remarketing to the cross-device features of Google AdWords. In this way, interest-based, personalized advertising messages that have been customized for you based on your past usage and browsing behavior on an end device may also be displayed on another end device you use.
If you have given the appropriate consent to Google, Google will link your web and app browsing history with your Google account for this purpose. This way, the same personalized advertising messages can appear on any end device you use to sign in to your Google account.
To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device advert promotion.
You can permanently opt out of cross-device remarketing by turning off personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.
9. Use of Bing Ads
We use Bing Universal Event Tracking (UET) from Microsoft Bing Ads. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA (“Microsoft”). It allows us to track user activity on our website when users reach our website through adverts from Bing Ads. If you reach our website via a Bing Ads advert, a cookie will be placed. A Bing UET tag is integrated into our website. This is a code that is used to store certain data about the use of the website in connection with the cookie. Among others, this includes the time spent on the website, which areas of the website were accessed, and which adverts brought the user to the website. Information about your identity is not collected.
This information is transmitted to Microsoft servers in the USA and stored there for a maximum of 180 days
10. Legal basis for the use of services and opt-out option
The advertising services listed above (Google AdWords, Google Dynamic Remarketing and Bing Ads) are executed on the basis of legitimate interests. These services are designed for targeted advertising. By using the services, we want to ensure that you are only shown advertising that is tailored towards your actual or supposed interests.
You can prevent use of the services through a corresponding cookie setting in your web browser. Furthermore, you can also deactivate preference-based advertising using the preference manager available here: https://www.youronlinechoices.com/uk/your-ad-choices
11. Third party offers